The Legend Behind The Brand
Founded in 2019, Designing Business helps brands become unforgettable through strategy, design, presence, and intelligence.
Led by founder kierst, Designing Business partners with organizations of all sizes to build stronger brands, create meaningful connections, and support long-term growth. With more than a decade of experience in marketing, content creation, website design, social media management, analytics, and brand strategy, DB combines creativity with data-driven decision-making to deliver solutions tailored to each client's goals.
From brand identities and websites to social media management, business intelligence, competitive research, and Open-Source Intelligence (OSINT), every recommendation is rooted in strategy and designed with intention. Because no two businesses, audiences, or objectives are the same, every approach is customized to create measurable impact and lasting recognition.
At Designing Business, we believe successful brands are built on more than visibility. They are built on clarity, consistency, and the ability to be remembered.
The art of being remembered.
Founder + Creative Director
kierst is the Founder and Creative Director of Designing Business, where she helps brands strengthen their strategy, elevate their presence, and create meaningful growth through thoughtful marketing, design, and intelligence.
Since founding Designing Business in 2019, kierst has partnered with businesses across a variety of industries, helping them build memorable brands, create stronger digital experiences, and make more informed marketing decisions. Her experience spans branding, website design, social media management, content creation, analytics, business intelligence, and Open-Source Intelligence (OSINT).
In addition to leading Designing Business, kierst is also the founder of kierst - Home + Lifestyle, brand rooted in thoughtful design, elevated everyday living, and beautiful spaces. Her work across both brands reflects a shared belief that details matter, strategy matters, and the most successful brands are the ones people remember.
Her approach blends creativity with data, balancing beautiful design with strategic thinking to help businesses grow with clarity and confidence.
When she's not working with clients, you'll likely find her exploring design inspiration, researching emerging trends, or planning her next trip somewhere along the East Coast. She enjoys a good workout, glass of Meiomi wine, and quality time with her dog Lord Archibald Fynn.